|our spot for the (Brand New) Day|
Getting used to the opposite side of the table came easier as we had expected. No nervously trembling hands, skipping voices, red spots creeping up in our necks or concerned looks from Richard. We knew we had been slotted in at a table with an array of peated whiskies (Laphroaig, Ardmore, Connemara and Bowmore), so we expected not to pour any drinks in the first hour or so, but lo and behold, the first bottle was already opened in the first five minutes. From there, no stopping the visitors or ourselves. We were just being who we are, tried to make eye contact and greet people who were eager to learn about what we were pouring them. Some of them wanted to know what came next in the lineup and what they would like even better. We tried to capture their interest and ignite the flame, have another, more exclusive dram and see them continue their path a little happier. It gave us energy to see smiles appear on another face when a “match” was found with a dram and see the next face start to glow of pure enjoyment. We can imagine why an ambassador’s job can be so rewarding and fun. It wouldn’t be something we would pursue doing full time - unless we could do it together, but to try it out in this way was great, and we would love doing it again. A pleasing experience for us in between people we know on a first name basis, but at the same time we were the new kids on the block, curiously stepping into their world for a moment. The respect for the protectors of the trade, with their proud passion engraved in their hearts (and in one instance on skin - on a very private location under his kilt), has grown with this very tiring but rewarding experience. Most of them do this day in - day out between villages, cities, countries and planets. Whenever you meet them, treat them with the respect they deserve, they are not just selling you their booze, they are first and foremost trying to get you to understand their passion and share their story. For us, it took us one long, exciting and fantastic day of standing on our feet and mimicking what they have been doing for years to get us to realise this fully.
pot still festival, and while we have treated ourselves to an overload of whisky-only festivals, it is refreshing to see that more and more ambassadors, distributors and festival organisers nowadays have a fair amount of different spirits available to share like gins, malt wines and jenevers. Maybe it is time for other organisations to follow this example, expand their horizons end attract a larger and foremost different crowd. Just a thought.
Thomas & Ansgar